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Róman Kok

EBAA Ambassadors Messaging Guide




The purpose of this guide is to provide a compelling, structured, and consistent messaging framework that presents the sector’s story and that can be delivered by EBAA Ambassadors to their target audiences.


This guide is produced by the EBAA Secretariat for EBAA Ambassadors.

The Business aviation sector needs to join forces to address some of the perception challenges that are directly impacting the sector’s ability to get its voice heard in the policy debate, attract talent, and secure economic growth.


We therefore need to share messages that explain the value of Business aviation.


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